The Pros and Cons of Buying A Franchise
Posted by Richard on November 6, 2018
Buying into a franchise business of any kind allows the owner to go into business for themselves while providing the benefit of a proven business model but it can come with a substantial cost, according to Entrepreneur Magazine. For those that have never owned a business, franchises can take much guesswork out of the equation because they will automatically receive the brand recognition, marketing, training, and all other resources that the corporate headquarters will provide.
Another benefit of being a franchisee is that they won’t have to worry about new product development, design, or even the financial systems necessary to keep the business fresh and their territory will be protected within their market. According to The Balance, they also typically benefit from the economies of scale that a large corporation enjoys so their inventory will be cheaper and they will have better access to employee recruitment. Essentially, a franchise owner is purchasing a turnkey business with a much higher success rate than a startup.
Unfortunately, companies understand the value that their franchises can provide to investors, and it often requires a substantial fee to get started as well as paying ongoing fees or royalties to continue using the brand each year. Operating a unit within another person’s company also means that the franchisee must conform to someone else’s idea of how the business should be run and there won’t be much room to change things or add a personal touch. Successful operators must also worry about how their peers are performing in units of their own as a product or human resources scandal in one location could have implications far outside of their local area.